Advanced Lead Generation Campaigns for a National Facility Maintenance Company

Platforms

  • Email
  • LinkedIn
  • CRM

What we did

  • Email Automation
  • LinkedIn Outreach
  • Content Creation
  • Lead Magnet Integration and Strategy
  • Landing Page Optimization

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The client, a leading provider of facility maintenance services, needed to refine their lead generation process to target businesses actively seeking their specialized services.

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Proposal

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We proposed a targeted lead generation strategy focusing on email automation, LinkedIn outreach, and professional content creation, including white papers and optimized landing pages tailored to commercial and industrial clients. The strategy was designed to significantly increase engagement and conversion rates among this specific audience.

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Main Objectives

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  • Target commercial and industrial businesses with precision lead generation campaigns.
  • Boost engagement and conversion rates through personalized and automated communications.
  • Secure large-scale contracts to enhance overall campaign ROI.

Strategies implemented

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Targeted Email Automation

Implemented a series of automated email campaigns specifically designed to engage business prospects in the targeting sectors.
LinkedIn Outreach Campaigns

Conducted targeted outreach on LinkedIn with personalized messages aimed at key decision-makers within relevant industries.t
High-Quality Content Creation

Developed professional, visually appealing white papers tailored to the prospect’s interests and needs, serving as powerful lead magnets.

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Solution provided

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The strategic use of targeted email sequences, LinkedIn outreach, and specialized content effectively engaged a sophisticated audience of commercial and industrial decision-makers, leading to a significant increase in high-quality leads.

The result

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Increased Engagement and Conversion Rates

Sent over 4,000 connection requests, with 800+ accepted. Out of these, 270+ replied, and 80+ were qualified leads.

Improved Market Positioning

The client established themselves as a go-to provider for specialized services.

Secured High-Value Contracts

Successfully secured a $2 million contract with one of the largest malls in North America.

Conclusion & Future outlook

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The tailored lead generation initiatives have been highly successful, driving substantial business growth. Plans are in place to continue refining these strategies and expanding the digital outreach to include more comprehensive social media campaigns, aiming to broaden the reach and impact of the client’s services in the commercial and industrial sectors.

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