Self-Serve Portal Development for a Logistics Company

Platforms

  • Custom Web Development
  • Cloudflare CDN
  • Prisma ORM
  • ShipPrimus API

What we did

  • Website Development
  • LTL Portal Development
  • Dynamic Pricing Implementation

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This logistics company faced significant challenges with their existing digital infrastructure. Their website and LTL portal were not optimized for performance, lacked dynamic pricing capabilities, and suffered from an outdated schema that hindered efficient data management and user experience.

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Proposal

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We proposed a comprehensive redevelopment of the company's website and LTL portal. The strategy encompassed schema re-implementation, introduction of dynamic markups for pricing, and refactoring for better cross-team collaboration, aiming to streamline the booking process and enable flexible pricing strategies through an admin-controlled interface.

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Main Objectives

  • Modernize the website and LTL portal with enhanced performance and user experience.
  • Implement dynamic pricing capabilities to allow flexible markup adjustments.
  • Facilitate efficient cross-team collaboration with standardized tools and methodologies.

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Strategies implemented

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Schema Re-implementation

Collaborated with key stakeholders to decide on a new, efficient schema, aligning the ORM with the agreed tables and updating backend and frontend components accordingly.
Dynamic Pricing Introduction

Developed a dynamic pricing system by creating a database for markup information and admin logins, along with secure admin pages for markup adjustments.
Refactoring for Collaboration

Standardized tools and naming conventions across teams, developed a shared database interaction library, and onboarded frontend developers to new practices, enhancing workflow efficiency and reducing errors.

Solution provided

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We improved the website and portal by adding SSL, optimizing asset loading, and using a CDN to boost speed and security. Dynamic pricing was introduced to allow the logistics team to adjust markups directly, enabling quick responses to market changes without needing code updates. Additionally, we unified development practices and tools across teams to streamline processes and ensure smoother project execution.

The result

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Enhanced Website Performance

Reduced bounce rates and smoother navigation
Increased Operational Efficiency

Real-time pricing adjustment features
Improved Cross-Team Collaboration

A noticeable reduction in project timelines and enhanced deliverables' quality

Conclusion & Future outlook

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The transformative redevelopment of this logistics company's digital infrastructure marks a significant leap towards modernizing its operational capabilities. The comprehensive overhaul of the website and LTL portal has effectively addressed the previous inefficiencies, setting a strong foundation for future growth and innovation.

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