Driver Hiring Ad Campaigns Resulted Competitive Cost-Per-Application

Platforms

Job Board Platforms

What we did

Recruitment Strategies
Recruitment Ad Content Design
Ad Management

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One of the largest energy and logistics companies in North America, faced a personnel shortage across a variety of roles, including short-haul and long-haul drivers. Post-covid economic reopening resulted in a need to hire a lot of drivers, and quickly.

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Proposal

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We proposed a targeted recruitment strategy, focusing on multi-channel campaigns and digital enhancements. This includes optimizing a landing page to highlight the company's unique culture and opportunities, alongside strategic ad placements to reach both active and passive job seekers. Additionally, our employer branding initiative will enhance the company’s image by promoting its core values and growth potential, targeting purpose-driven candidates.

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Main Objectives

Increase the number of qualified applicants for driver positions
Enhance brand awareness in target job markets
Improve employer branding

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Strategies implemented

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Job Board Postings

Reach qualified drivers who are actively searching for new employment.

Brand Awareness Ads

Proactive outreach to qualified drivers who may not be searching for a job yet, to build an awareness of the brand and future opportunities.

Employer Branding & Conversion Landing Page

Present a compelling EVP by showcasing the company culture and core values, and highlighting the scale of the operations to demonstrate an opportunity to grow.

Solution provided

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Mediafy created inspiring brand taglines, appealing to “purpose” driven candidates. Our professional design team also created job ads and operation team managed campaigns, which resulted competitive cost-per-application. Developed employer branding consistent with the company’s image to showcase the company’s unique value proposition.

The result

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Increased Application Volume

A significant increase in the number of qualified applicants for both short-haul and long-haul driver positions.

Strengthened Brand Awareness

Strategic ad placements and a robust employer branding initiative significantly enhanced the company's visibility.

Reinforced Employer Value Proposition

The optimized landing page and cohesive branding efforts effectively communicated the company's culture and values.

Conclusion & Future outlook

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The targeted recruitment marketing campaigns executed for this client have effectively resolved the immediate challenge of hiring qualified drivers, significantly impacting both the quantity and quality of applicants. Moving forward, the client is well-equipped to continue attracting top talent, with Mediafy remaining an integral partner in their ongoing recruitment success.

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