Leveraging Social Media for a Health and Wellness Course

Platforms

  • Email
  • Facebook
  • Instagram

What we did

  • Email Marketing
  • Messenger x ManyChat Implementation
  • Ad Copywriting

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The client, a prominent Health and Wellness course provider, faced low engagement levels across their marketing channels. Despite using various tools, their campaigns were not reaching their full potential.

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Proposal

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We revamped the email marketing approach and introduced an innovative Facebook Messenger strategy using ManyChat, aiming to optimize webinar sign-ups. To align with current events, we revised ad copy to emphasize immune system strengthening during the COVID-19 pandemic, thereby increasing relevance and potential virality. Additionally, we offered a $9.99 PDF book as an alternative to the course, targeting users with higher commercial intent. These strategies were designed to invigorate the client's marketing efforts and increase audience engagement.

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Main Objectives

  • Improve Email Engagement: Significantly enhance open and engagement rates of email campaigns.
  • Expand Reach via Facebook Messenger: Utilize Facebook Messenger to engage a wider audience directly.
  • Capitalize on Current Events in Marketing: Leverage media attention around COVID-19 to increase advertising relevance and impact.

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Strategies implemented

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Email Marketing Revamp

Improved email campaign strategies to increase open and engagement rates.
Facebook Messenger Integration

Implemented ManyChat on Facebook Messenger to streamline webinar registration and enhance user interaction.
Ad Copy Reorientation

Aligned advertising with current events, focusing on immune system strengthening during the COVID-19 pandemic to increase ad engagement and course sign-ups.

Solution provided

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We overhauled the email marketing approach, leading to improved engagement. The integration of ManyChat on Facebook Messenger simplified the registration process for webinars, boosting open rates. Ad campaigns were reoriented to align with COVID-19, focusing on immune system strengthening, which enhanced both the ad's appeal and its effectiveness. Additionally, a low-cost PDF book option was introduced, leading to a separate targeted email campaign for those hesitant about the course fee.

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The result

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Extensive Campaign Reach

Achieved a substantial number of total impressions, indicating wide visibility across marketing channels.
Considerable Ad Engagement

The ads generated a significant number of clicks, reflecting a strong interest from potential customers.
Solid Ad Clickthrough Rate

Maintained a robust clickthrough rate, demonstrating effective ad targeting and audience relevance.

Conclusion & Future outlook

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This chronicle showcases the melding of ManyChat's enchantment and strategic ad incantations to boost engagement and reach. This strategic alchemy increased our congregation of engaged seekers and learners, charting a new course in the digital Health and Wellness realms.

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