Strategic Website Rebranding and Implementation for a Non-Profit Organization

Platforms

  • Website
  • Wordpress

What we did

  • Rebranding
  • UIUX Design
  • Website Development
  • Form Integration

Request strategy session

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

The client, a non-profit organization, struggled with an outdated website that failed to navigate visitors effectively. The site’s poor functionality and disorganized page structure hindered user engagement and overall accessibility, reflecting negatively on the organization’s online presence.

‍

Proposal

‍

We proposed a comprehensive rebranding and website overhaul that would transform the NPO’s image into one that is inclusive and trustworthy. The redesign focused on streamlining content, enhancing usability, and implementing a new donor management system to improve overall site functionality and user experience.

‍

Main Objectives

‍

  • Revitalize the NPO’s branding to better reflect its mission and values.
  • Enhance site navigation and user experience to increase visitor engagement and retention.
  • Implement a robust donation management system to facilitate easier donor interactions and management.

Strategies implemented

‍

Brand and Website Redesign Workshop

Conducted workshops with key NPO stakeholders to gather insights and align the new branding with the organization’s goals and the expectations of its audience.
Content Restructuring and Page Optimization

Overhauled the website structure by combining overlapping content, removing irrelevant sections, and optimizing the overall content flow to improve navigation and accessibility.
Advanced Plugin Integration for Donation Management

Developed and integrated tailored plugins to enhance the donation process, making it more user-friendly and efficient for both donors and the NPO’s administrative team.

‍

‍

Solution provided

‍

The redesigned website now features a dynamic and engaging UI/UX, with clear navigation and modern animations that make the site not only more attractive but also more functional. The new donation system was seamlessly integrated into the platform, improving the management and tracking of donor contributions.

The result

‍

Enhanced User Experience and Engagement

Program applicants and donors now enjoy a smoother, more intuitive interaction with the site.

Improved Donation Management

The revamped donation system has simplified the management process for the team.

Increased Attractiveness and Functionality

The modern design and improved functionality have significantly boosted the site's appeal.

Conclusion & Future outlook

‍

The rebranding and redevelopment of the website have markedly advanced the NPO’s online presence, setting a solid foundation for increased program applications and donor contributions. The ongoing project to develop a sub-site for their Annual Report will further enhance transparency and showcase their activities and achievements, promising continued growth and community engagement.

Case Studies

Contact Us

See all

Engaging Content and Social Media Strategies for One of the Largest CBD Companies

The client was facing significant challenges in reaching their target audience due to CBD category restrictions, lacking a cohesive online sales strategy, and having no meaningful customer data due to a siloed retail strategy.

Studio Level Mini Documentary for a Global Retail Brand

The client was struggling to attract top talent to remote locations by communicating the unique lifestyle and benefits.

Recruitment Strategy Enhancement for a National Tire Retailer Across 250 Locations

Despite a strong industry presence, the company struggled to convey its vibrant company culture and growth opportunities effectively, affecting their recruitment outcomes.

214x ROI: How an Integrated Strategy Secured $8.5 Million in Projects in Just Three Months

In less than three months, we delivered a remarkable 214x ROI for a national painting and flooring company through a strategic marketing campaign. By implementing a targeted and integrated approach, we filled their pipeline with $8.5 million in projects. These included commercial, institutional, and industrial undertakings such as the complete reflooring of the second-largest mall in North America, covering over 5 million square feet.

Engaging Content and Social Media Strategies for One of the Largest CBD Companies

The client was facing significant challenges in reaching their target audience due to CBD category restrictions, lacking a cohesive online sales strategy, and having no meaningful customer data due to a siloed retail strategy.

Studio Level Mini Documentary for a Global Retail Brand

The client was struggling to attract top talent to remote locations by communicating the unique lifestyle and benefits.

Recruitment Strategy Enhancement for a National Tire Retailer Across 250 Locations

Despite a strong industry presence, the company struggled to convey its vibrant company culture and growth opportunities effectively, affecting their recruitment outcomes.

Advanced Lead Generation Campaigns for a National Facility Maintenance Company

The client needed to refine their lead generation process to target businesses actively seeking their specialized services.

Self-Serve Portal Development for a Logistics Company

We proposed a comprehensive redevelopment of the company's website and LTL portal, aiming to streamline the booking process and enable flexible pricing strategies through an admin-controlled interface.

Comprehensive Marketing for a Logistics Company

A premier logistics company faced challenges in user engagement and customer onboarding despite strong partnerships with industry leaders.

Enhanced Online Presence with Our Branding Strategies

This leading logistics company needed to establish a strong market presence by developing a comprehensive brand identity, building a robust digital presence, and enhancing credibility to attract clients and partners.

Driver Hiring Ad Campaigns Resulted Competitive Cost-Per-Application

One of the largest energy and logistics companies in North America faced a personnel shortage across a variety of roles. Post-covid economic reopening resulted in a need to hire a lot of drivers, and quickly.

Leveraging Social Media for a Health and Wellness Course

The client, a prominent Health and Wellness course provider, faced low engagement levels across their marketing channels. Despite using various tools, their campaigns were not reaching their full potential.

Successful Recruitment Marketing for a Leading Logistics Company

In pursuit of their ambitious growth goals, this client, one of the most successful and well-respected logistics firms in North America, determined that the most logical plan for expansion would be to invest in growing their agent program.

Strategic Website Rebranding and Implementation for a Non-Profit Organization

Poor functionality and disorganized page structure on their old website hindered user engagement and overall accessibility and reflected negatively on the organization’s online presence.

Maximize Your Marketing Potential