Strategic Website Rebranding and Implementation for a Non-Profit Organization

Platforms

  • Website
  • Wordpress

What we did

  • Rebranding
  • UIUX Design
  • Website Development
  • Form Integration

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The client, a non-profit organization, struggled with an outdated website that failed to navigate visitors effectively. The site’s poor functionality and disorganized page structure hindered user engagement and overall accessibility, reflecting negatively on the organization’s online presence.

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Proposal

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We proposed a comprehensive rebranding and website overhaul that would transform the NPO’s image into one that is inclusive and trustworthy. The redesign focused on streamlining content, enhancing usability, and implementing a new donor management system to improve overall site functionality and user experience.

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Main Objectives

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  • Revitalize the NPO’s branding to better reflect its mission and values.
  • Enhance site navigation and user experience to increase visitor engagement and retention.
  • Implement a robust donation management system to facilitate easier donor interactions and management.

Strategies implemented

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Brand and Website Redesign Workshop

Conducted workshops with key NPO stakeholders to gather insights and align the new branding with the organization’s goals and the expectations of its audience.
Content Restructuring and Page Optimization

Overhauled the website structure by combining overlapping content, removing irrelevant sections, and optimizing the overall content flow to improve navigation and accessibility.
Advanced Plugin Integration for Donation Management

Developed and integrated tailored plugins to enhance the donation process, making it more user-friendly and efficient for both donors and the NPO’s administrative team.

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Solution provided

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The redesigned website now features a dynamic and engaging UI/UX, with clear navigation and modern animations that make the site not only more attractive but also more functional. The new donation system was seamlessly integrated into the platform, improving the management and tracking of donor contributions.

The result

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Enhanced User Experience and Engagement

Program applicants and donors now enjoy a smoother, more intuitive interaction with the site.

Improved Donation Management

The revamped donation system has simplified the management process for the team.

Increased Attractiveness and Functionality

The modern design and improved functionality have significantly boosted the site's appeal.

Conclusion & Future outlook

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The rebranding and redevelopment of the website have markedly advanced the NPO’s online presence, setting a solid foundation for increased program applications and donor contributions. The ongoing project to develop a sub-site for their Annual Report will further enhance transparency and showcase their activities and achievements, promising continued growth and community engagement.

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Strategic Website Rebranding and Implementation for a Non-Profit Organization

Poor functionality and disorganized page structure on their old website hindered user engagement and overall accessibility and reflected negatively on the organization’s online presence.

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