Video & Photo Production
Bring your brand's story to life with our Video and Photo Production services. In today's visual-centric world, creating stunning visuals and captivating cinematography is essential to engaging your audience. From concept to final product, our expert team specializes in crafting high-quality, engaging video and photo content that connects with your audience and amplifies your brand's message.
Our comprehensive suite includes
Development Planning
Before production, our team of experts work with you to develop a video strategy that aligns with your business goals, target audience, and competitive landscape. We analyze your market, competition, and customer personas to create a data-driven plan for success.
Social Media Video Marketing
Social media platforms offer unique opportunities for video marketing. We optimize your videos for each social media platform, including Facebook, Instagram, Twitter, LinkedIn, and TikTok. Our team customizes your videos to fit each platform's unique specifications and best practices, ensuring maximum visibility and engagement.
Pre-Production Planning
After determining a outline for the video to be shot, and the intended platforms, we help you identify the timeline, costs, budget and deliverables. This phase involves refining the script, casting on-camera performers, scouting locations, recruiting crew members, and creating a detailed budget and production schedule. Storyboarding, set and prop design, legal and logistics preparation, and risk assessment with contingency planning are also essential elements. Overall, pre-production ensures a smooth execution of the project and contributes to its quality and success.
YouTube Video Marketing
YouTube is the second-largest search engine in the world, making it a crucial platform for video marketing. We optimize your videos for YouTube, including creating a YouTube channel, adding tags and descriptions, and creating playlists to improve your search rankings.
Video Production
Our team of videographers, producers, and editors create high-quality videos that engage and inform your audience. We offer a range of video production services, including scriptwriting, storyboarding, filming, animation, and post-production editing. Our team uses state-of-the-art equipment and techniques to create visually stunning and captivating videos that help your brand stand out in a crowded marketplace.
Video Advertising
We offer video advertising services to help you reach your target audience through paid video advertising on social media platforms and YouTube. Our team creates video ads that align with your brand's voice and vision, ensuring maximum visibility and engagement while staying within your budget.
Post-Production Editing
Our post-production editing services include sound design, color correction, visual effects, and motion graphics. We use the latest software and technology to create videos that are polished and professional. We work with you to ensure that your videos reflect your brand's voice and vision and are optimized for maximum impact.
Recruitment Marketing Video Services
We offer specialized video services to help businesses recruit top talent. Our recruitment marketing video services include employer branding videos, recruitment videos, and video job descriptions. We help you showcase your company culture and values, engage with candidates, and attract the right talent to your team.
Video Distribution
We help you distribute your videos to the right audience through multiple channels, including social media, YouTube, email, and paid advertising. Our team of experts ensures that your videos reach the right people at the right time. We develop a distribution plan that maximizes your reach and exposure while staying within your budget.
Studio Level Reporting
Our Studio level reporting service provides comprehensive analytics on viewer engagement and demographics for your video content. Gain insights into viewer behaviour and content performance to refine your marketing strategies and maximize ROI, and enhance decision-making with detailed reports tailored to your business needs.
Get in touch with us!
Director of Video Services
Kyle McCachen, Bio
With more than 35 credits as a producer, director and project manager in studio-level feature films, commercials and documentaries, Kyle McCachen is an accomplished professional. Notable contributions to Netflix, Apple TV+ and Paramount Pictures are among his portfolio's highlights, demonstrating his adaptability and skill in the field (see Kyle McCachen's IMDB page).
In his role as head of Mediafy Video, Kyle has led the production and direction of many major projects for Mediafy, overseeing budgets exceeding $100,000 and providing thorough studio-level cost reporting to qualify for grant funding. Kyle graduated from the esteemed Bosa Center for Film and Animation with a degree in film production. He is also a proud member of the Director's Guild of Canada.
